Perfect’s technology lets shoppers sample makeup and hair colours virtually before they buy.
Perfect is also waiving the license fee for brands who sign up for YouCam A.R.T., an AR platform for live training sessions. The company is offering brands a free subscription to their browser plug-in YouCam for Web, to help brands integrate virtual makeup “try-ons” into their websites. Related: Tracking Innovations Resulting From the Coronavirus Pandemic Now the company is offering cosmetics brands free AR experiences, web subscriptions and product listings as a way to help brands remain connected with their customers.
As a result, augmented reality developer Perfect has seen interest grow in its AR beauty app, YouCam Makeup. Spotted: As the global coronavirus pandemic picks up speed and non-essential stores close, consumers have turned to online ordering in unprecedented numbers.
